Pop-Up Globe
‘Not at all what you’d expect’ is a platform that we created to promote Auckland’s Pop-up Globe Theatre to an audience who have bad school memories of Shakespeare.
We promoted each play as an event described in a contemporary context. 'A night of Shakespeare as Netflix would promote it.' Art direction for each show’s posters was created bespoke to the style of the production itself.
We promoted each play as an event described in a contemporary context. 'A night of Shakespeare as Netflix would promote it.' Art direction for each show’s posters was created bespoke to the style of the production itself.