About

Watchara (Wat) is a hybrid, a Senior Art Director meets a Designer. He has created great ideas and beautiful work in agencies for 18 years.

If you are wondering about his interesting name, he’s originally from Thailand, but he’s now also a New Zealander.

Watchara entered adland 2 decades ago at Leo Burnett, Bangkok, where his unswerving dedication to craft and to developing strategic ideas swiftly started receiving recognition at advertising festivals around the world.

Just over 3 years later he was lured to a Senior Art Director role at Ogilvy, where he further developed his art direction and design aesthetics before deciding to broaden his skills with photography classes at International Center of Photography in New York. Watchara then returned home and to Ogilvy, this time as a Creative Group Head. In 2011, he was ranked ‘Asia’s 17th Hottest Creative’ and ‘Thailand’s 4th Hottest Creative’ by Campaign Brief Asia Magazine.

In 2013, he said goodbye to the land of smiles and moved to Saatchi & Saatchi, New Zealand, where his refined eye created consistently high-performing 360° campaigns for local and global clients. After 2 years at Saatchi, he moved to TBWA, where he applied that same visual rigour across all their clients.

Achievements

2023

2022

2021

2018

2017

2016

2014

2012

2011

2003 - 2010

1 Silver Award, Creative Effectiveness: Market Disruption, Spikes Asia

5 Bronze Awards, Axis Awards
1 Bronze Award, The Caples Awards

Yellow Pencil, Direct Innovation, D&AD
Wood Pencil, Product Design, D&AD
Wood Pencil, Direct Mail, D&AD
Shortlist, Impact for Brands, D&AD
Gold Award, Product Design, Axis Awards
Silver Award, Axis for Good, Axis Awards
Silver Award, Brand Experience and Activation, Axis Awards
Bronze Award, Direct Mail, Axis Awards
Finalist, Value of Design Award, Best Design Awards
Finalist, Public Good Award, Best Design Awards

Bronze Award, Charity - Creative Use of Media, Axis Awards
Bronze Award, Charity - Digital or Screen, Axis Awards
Silver Award, New Zealand Effie Awards

1 Bronze Award, Best Design Awards

1 Gold Award, Asia PR Awards
2 Finalist Awards, Axis Awards

2 Silver Awards, New Zealand Effie Awards

4 Bronze Awards, Asia Pacific AdFest
Best Print - August, Ads of the World

1 Gold, 4 Silver and 1 Bronze Awards, Adman Awards
2 Best, 4 Certificate and 3 Finalist Awards, B.A.D Awards
Best Print - October, Ads of the World

1 Silver and 9 Finalist Awards, Cannes Lions International Advertising Festival
3 Gold, 14 Silver, 4 Bronze and 8 Finalist Awards, London International Awards
2 Bronze and 7 Finalist Awards, CLIO Awards
1 Merit and 2 Finalist Awards, The One Show
1 Bronze and 3 Finalist Awards, New York Festivals
1 Silver and 4 Bronze and 1 Finalist Awards, Asia Pacific AdFest
1 Silver, 2 Bronze and 2 Finalist Awards, Spikes Asia
2 Silver Awards, Media Advertising Awards
6 Gold, 8 Silver, 12 Bronze and 20 Finalist Awards, Adman Awards
7 Best, 24 Certificate and 36 Finalist Awards, B.A.D Awards
2 Bronze Awards, T.A.C.T. Awards