Instant Kiwi
Retail Platform
This brief was to create a simple but compelling visual technique which could be adapted to an array of retail and promotional executions. The executions needed to be flexible enough to adapt to any media and be able to be created by our in-house designers and editors on rapid turnaround.
The solution was found by taking something that had been hiding in plain sight for years – a stylised kiwi which made up part of the client’s logo.
The solution was found by taking something that had been hiding in plain sight for years – a stylised kiwi which made up part of the client’s logo.
