DisruptionX
Logo Design
TBWA's very reason for being is disruption. It's been in their DNA since day one. So Disruption X (DX) is more than a proprietary tool or a philosophy to talk about. It's something all staff practise on every project to drive new thinking. The logo design itself needed to embody the idea of disruption.
After many experiments, we chose a graffiti style to represent how we help brands and clients disrupt their markets.
After many experiments, we chose a graffiti style to represent how we help brands and clients disrupt their markets.
