ANZ
Personal Loan & Debt Consolidation
Communications to promote financial products are often dry and not very enticing. This lively campaign focuses on the human angle of debt creeping up on you, or of sudden changes in the cost of living – all brought to life in an intriguing way.
A pop up book is used as a vehicle to tell tales of things that can happen in life's journey (that occasionally come at a high cost).
A pop up book is used as a vehicle to tell tales of things that can happen in life's journey (that occasionally come at a high cost).
